My Portfolio
Change Management
Establishing best practices through existing tools integrated with a new AI technology to allow process efficiencies that lead to business growth. Tools used:
HubSpot
monday.com
Office365
Fierflies
Canva
Change Management
Process improvements through utilizing existing tools while automating collaboration across 5+ entities to allow proper project execution. Tools used:
Salesforce
monday.com
NetSuite
Google Suite
Figma
Firewood Marketing
Change Management
Built program management practice to support LinkedIn client and allow project tracking while establishing best business practices . Tools used:
NetSuite
Wrike
Google Suite
Figma
Frame
New Branding
Partnered with a internal brand studio to manage on time development of a new brand identity for Eva Longoria's newly established production studio that was announced during MIPCOM in Cannes.
Managed seamless delivery of a successful project within an exceptionally tight timeline, demonstrating my strategic prowess and ability to thrive in demanding situations.
Social AON
Managed delivery of always-on social assets across diverse platforms + strategized and executed campaigns to ensure a consistent and engaging online presence.
collaborated with the influencer team to establish a content delivery strategy tailored to the ever-evolving needs of our social media initiatives + ensured a consistent and compelling stream of the content.
Website
Strategic partnership with the technical project management team to bring to life an innovative integrated website to successfully bridge the gap between creative vision and technical execution.
Led organizing content from cross-functional partners aligning the content and structure of the website with our overarching objectives to create engaging online presence.
Landing Page
Spearheaded the end-to-end creative development process encompassing design, content, and branding, resulting in the creation of a compelling Landing Page to promote new offerings.
Orchestrated seamless daily communications with clients and internal teams + employed advanced tools such as Figma to enhance the efficiency of the creative process.
Microsite
Orchestrated the successful management of quarterly product release Microsite, in conjunction with coordinating social media and email marketing campaigns to promote the offerings of LinkedIn Solutions business unit.
Elevated communication efficiency through the implementation of a weekly tracking system to facilitate real-time updates on asset development and budget spending.
Localization
Orchestrated account oversight and project management for a comprehensive localization program, successfully expanding PayPal product offering to two new global markets.
Collaborated with the development team to craft and launch a fully localized website and email campaigns, ensuring a seamless and culturally resonant experience for our target audiences.
Illustrations
Directed the timeline, budget, and execution of creative development of illustrations, transforming vague concepts into a fully branded game.
Collaborated closely with the global resourcing team to identify and engage the perfect talent, effectively addressing tight project timelines while maintaining creative excellence.
Video
Spearheaded the end-to-end video creation process, leveraging stock footage and seamlessly integrating voice-over recordings to produce captivating video content.
Pioneered the implementation of an innovative workflow, meticulously aligned with client-specific timelines and budgetary constraints, ensuring optimal project outcomes.
360 Campaign
Led end-to-end execution of a groundbreaking 360 campaign to promote a new product, collaborating seamlessly with a global production team.
Developed a robust burn tracking system, delivering real-time insights into budget allocation that provided regular updates on spending and strategic resource planning. More here.
Ads
Expertly coordinated and led multiple teams in the successful delivery of a complex project encompassing over 100 HTML5/display/native ads spanning various platforms.
Implemented a rigorous Quality Assurance process, guaranteeing the accuracy of asset delivery + ensuring that all project requirements were met with precision.
Events
Cultivated partnerships with event and production teams to orchestrate highly successful national events.
Managed cross-functional communications to guarantee seamless alignment across agencies, vendors, and internal teams + oversaw the precision and efficiency required for executing remarkable events.
Global Packaging
Oversaw packaging updates in close collaboration with the creative team and established vendor relationships to enhance cost-effectiveness while promoting sustainable sourcing practices.
Initiated a merchandise program that addressed ongoing requirements for gift-with-purchase promotions.
Managed the process of updating collateral materials to seamlessly incorporate a new branding, ensuring brand consistency while negotiating vendor relationships to reduce production cost.
Directed and executed photoshoots with a focus on post-production manipulation, enabling the versatile use of images across multiple platforms to optimize the assets.
Transcreation
Oversaw and automated creative transcreation of videos, banners, and social assets enabling a global launch of new products into diverse markets.
Spearheaded the creation of a streamlined localization process, which harnessed the power of Figma's templates to automate creative updates. More here.
Visual Merchandising and OOH
Directed photoshoot and execution of assets to align with the OOH and digital needs for a national advertising campaigns.
Demonstrated proficiency in visual merchandising by efficiently coordinating with Sephora, and vendor partners to deliver compelling in-store displays that enhance the customer experience.
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