Operations
Hollywood Branded
Change Management
Establishing best practices through existing tools integrated with a new AI technology to allow process efficiencies that lead to business growth.
Creative & brand operations
Jo Gruszka’s portfolio
From building better ways of working to bringing brands to life. A selection of projects I’ve led across operations, creative production, and cross-functional delivery.
18 projects · Global brands
18 projects
Operations
Monks
Change Management
Process improvements through utilizing existing tools while automating collaboration across 5+ entities to allow proper project execution.
Operations
Firewood Marketing
Change Management
Built program management practice to support LinkedIn client and allow project tracking while establishing best business practices .
Brand & campaigns
Hyphenate Media Group
New Branding
Partnered with an internal brand studio to manage on time development of a new brand identity for Eva Longoria's newly established production studio that was announced during MIPCOM in Cannes.
Brand & campaigns
Red Robin
Always-on social
Managed delivery of always-on social assets across diverse platforms and strategized and executed campaigns to ensure a consistent and engaging online presence.
Digital experiences
Monks
Website
Strategic partnership with the technical project management team to bring to life an innovative integrated website to successfully bridge the gap between creative vision and technical execution.
Digital experiences
Yummly
Landing Page
Spearheaded the end-to-end creative development process encompassing design, content, and branding, resulting in the creation of a compelling Landing Page to promote new offerings.
Digital experiences
Microsite
Orchestrated the successful management of quarterly product release Microsite, in conjunction with coordinating social media and email marketing campaigns to promote the offerings of LinkedIn Solutions business unit.
Brand & campaigns
PayPal
Localization
Orchestrated account oversight and project management for a comprehensive localization program, successfully expanding PayPal product offering to two new global markets.
Brand & campaigns
Cummins
Illustrations
Directed the timeline, budget, and execution of creative development of illustrations, transforming vague concepts into a fully branded game.
Brand & campaigns
Glint
Video
Spearheaded the end-to-end video creation process, leveraging stock footage and seamlessly integrating voice-over recordings to produce captivating video content.
Brand & campaigns
Shure
360 campaign
Led end-to-end execution of a groundbreaking 360 campaign to promote a new product, collaborating seamlessly with a global production team.
Brand & campaigns
Affirm
Digital advertising
Expertly coordinated and led multiple teams in the successful delivery of a complex project encompassing over 100 HTML5/display/native ads spanning various platforms.
Brand & campaigns
Walmart
Events
Cultivated partnerships with event and production teams to orchestrate highly successful national events.
Brand & campaigns
Biossance
Global Packaging
Oversaw packaging updates in close collaboration with the creative team and established vendor relationships to enhance cost-effectiveness while promoting sustainable sourcing practices.
Brand & campaigns
Rodan + Fields
Print & collateral
Managed the process of updating collateral materials to seamlessly incorporate a new branding, ensuring brand consistency while negotiating vendor relationships to reduce production cost.
Brand & campaigns
Transcreation
Oversaw and automated creative transcreation of videos, banners, and social assets enabling a global launch of new products into diverse markets.
Brand & campaigns
Biossance
Visual merchandising & out-of-home
Directed photoshoot and execution of assets to align with the OOH and digital needs for a national advertising campaigns.
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